Bitcoin Price Slides Below $115,000 as Strategy Adds $60M to Holdings

Key Points

• Bitcoin fell below $115,000, retreating from a recent high near $116,700, but remains above critical $110,000 support.

• Strategy purchased an additional 525 BTC for $60.2 million, bringing its total holdings to 638,985 BTC — the largest corporate stash globally.

• Corporate treasuries now control more than 1 million BTC, roughly 5% of circulating supply, underscoring accelerating institutional adoption.

Strategy Doubles Down Amid Market Pullback

Bitcoin slipped under $115,000 on Monday, but that did not stop Strategy from adding to its already vast Bitcoin holdings. The company disclosed in an SEC filing that it had purchased 525 BTC for $60.2 million at an average price of $114,562 per coin.

The acquisition lifts Strategy’s total Bitcoin reserves to 638,985 BTC, cementing its status as the world’s largest corporate holder of the cryptocurrency. The firm’s average purchase price now stands at $73,913, highlighting years of aggressive accumulation through both market peaks and pullbacks.

Institutional Adoption Reaches Milestone

The timing of Strategy’s latest buy aligns with a broader shift among corporations. Total corporate Bitcoin treasury holdings have surpassed 1 million BTC, equivalent to about 5% of the circulating supply. New firms are joining the list almost daily, reflecting what analysts describe as a structural reallocation of capital into digital assets.

This institutional trend has helped provide a new price floor for Bitcoin. While volatility remains a hallmark of the asset, large corporate holders typically maintain long-term positions, dampening sharp sell-offs and reinforcing Bitcoin’s role as a treasury reserve asset.

Market Reaction and Investor Sentiment

Despite Strategy’s high-profile commitment, the company’s stock performance has lagged behind Bitcoin itself in 2025. Shares of Strategy (MSTR) are up 14% year-to-date, compared with Bitcoin’s 23% rise over the same period.

That divergence underscores investor caution: while Bitcoin continues to attract demand, equity markets appear more measured in rewarding firms whose balance sheets are heavily tilted toward crypto.

Bitcoin itself has pulled back from its mid-August record high near $124,000, entering a quieter period of trading around the $115,000 mark. Analysts point to strong technical support at $110,000, suggesting downside risks may be cushioned by institutional demand.

A Structural Shift in Corporate Finance

Strategy’s buying spree, once viewed as an outlier, has helped normalize the idea of Bitcoin as a corporate treasury asset. The number of firms adopting similar policies has more than doubled since January, spanning sectors from technology to manufacturing and even retail.

For many, Bitcoin is increasingly seen as a hedge against currency debasement and a store of value comparable to gold. The trend also reflects growing confidence in regulatory clarity, with U.S. lawmakers advancing market structure bills and global watchdogs outlining clearer guidelines for digital asset holdings.

Outlook: A Floor or a Springboard?

The latest purchase may be modest compared to Strategy’s earlier multi-billion-dollar allocations, but it reinforces the company’s long-term conviction. For institutional investors broadly, each dip below major price levels is increasingly being framed as a buying opportunity.

Looking ahead, analysts expect corporate adoption to remain a defining force in Bitcoin’s trajectory. As regulatory frameworks stabilize and traditional finance deepens its involvement, the combination of institutional treasuries and retail demand could set the stage for the next leg higher.

For now, Strategy’s additional buy illustrates a central dynamic in today’s market: short-term volatility remains, but the structural shift toward Bitcoin as a treasury reserve asset shows no sign of slowing.