NFTs (non-fungible tokens) represent unique digital assets secured on the blockchain. They can be artwork, membership, in-game items, virtual land, music rights, or even tokenized real-world assets.

Their value is driven by rarity, community support, cultural relevance, and utility — such as access to private groups, events, yield, or in-game advantages. Even as speculative hype cools, collections with real products, strong brands, and reliable teams continue to build.