SKN | Walmart-Backed OnePay Expands Crypto Offerings to Attract New Users

Key Points

OnePay adds multiple new crypto tokens including Solana and Polygon.

Platform targets beginners with a simplified, integrated crypto experience.

Move supports its broader ambition to become a financial “superapp.”

OnePay Expands Crypto Lineup

OnePay, backed by Walmart, is expanding its crypto offerings by adding a range of new digital assets to its platform.

The latest additions include Solana, Polygon and Arbitrum, alongside earlier listings such as Bitcoin and Ethereum.

The company has also rolled out support for other tokens like Cardano and Bitcoin Cash, signaling a broader push to diversify its crypto catalog.

Targeting First-Time Crypto Users

OnePay says its strategy is focused on attracting users who are new to digital assets. By offering a curated list of tokens that meet standards for demand, liquidity and regulatory clarity, the platform aims to simplify entry into crypto.

Rather than chasing trending assets, the company is prioritizing usability and trust—key factors for onboarding mainstream users.

Building a U.S. ‘Super App’

OnePay is positioning itself as a U.S.-based “superapp,” similar to Asia’s all-in-one platforms. Beyond crypto, it already offers banking services such as savings accounts, loans, debit cards and mobile connectivity.

Its integrated wallet allows users to make payments both in-store and online at Walmart, blending traditional finance with digital assets in a single ecosystem.

Crypto as a Core Feature

The addition of more tokens reflects OnePay’s belief that crypto will become a standard part of everyday financial services. By embedding crypto into a broader financial platform, the company is aiming to normalize digital assets for daily use rather than just investment.

Growing Competition in Superapps

OnePay is not alone in this strategy. Coinbase has also outlined plans to build a crypto-focused superapp, while global firms continue to integrate payments, lending and digital assets into unified platforms.

Regulatory support is also evolving, with policymakers exploring frameworks that allow platforms to offer multiple financial services under a single structure.

A Gateway to Mainstream Adoption

With Walmart’s massive customer base and OnePay’s integrated ecosystem, the expansion into crypto could play a significant role in bringing digital assets to a broader audience.

By focusing on simplicity and accessibility, OnePay is positioning itself as a gateway for the next wave of crypto users—those looking for convenience rather than complexity.