Key Points:
• Digital assets are approaching a structural inflection point comparable to the shipping container’s impact on global trade.
• Institutional adoption is expanding across custody, derivatives, tokenization and long-duration capital pools.
• Wealth advisors may emerge as a major, underestimated source of sustained crypto demand as access improves.
Digital assets are steadily transitioning from a niche technology into a foundational layer of global finance, and the next phase of growth is likely to be driven less by speculation and more by deep integration with Wall Street infrastructure. That is the central message from Fidelity Digital Assets, which argues the market is nearing a structural turning point that could become visible as early as 2026.
In Fidelity’s latest outlook, Vice President of Research Chris Kuiper likened the current moment to the advent of standardized shipping containers — a development that appeared mundane at first, but ultimately reshaped global trade by forcing ports, logistics providers and supply chains to retool around a common standard. Crypto, he argues, is undergoing a similar transformation in finance.
Infrastructure first, prices later
While 2025 appeared underwhelming from a price perspective, Kuiper said the year was defined by behind-the-scenes progress rather than market excitement. Custody systems, regulatory frameworks, derivatives infrastructure and institutional workflows all advanced quietly, laying the groundwork for broader participation.
Major banks and brokerages, he noted, spent much of last year announcing and building digital-asset capabilities. These initiatives rarely move quickly, but their cumulative effect is significant. Once institutions commit to infrastructure, reversals are rare. The slow pace reflects caution, not lack of conviction.
This shift suggests crypto’s next phase will not resemble earlier boom-and-bust cycles driven by retail speculation. Instead, it may resemble other financial market evolutions, where infrastructure maturity precedes sustained capital inflows.
From skepticism to structural acceptance
Kuiper also pointed to a subtle cultural shift. In 2025, public narratives declaring bitcoin “dead” largely disappeared from mainstream market discourse. That absence, he argued, is telling. Digital assets are no longer treated as a fringe experiment that must constantly justify its existence, but as a technology assumed to persist and evolve.
This normalization is reinforced by the growing availability of exchange-traded products, regulated derivatives and tokenized instruments. Tokenization — the conversion of real-world assets into blockchain-based representations — is increasingly viewed not as a crypto novelty, but as a tool for improving settlement efficiency, liquidity and transparency in traditional markets.
Institutional capital changes character
Fidelity expects institutional demand to broaden along two tracks. On one side, firms continue to use derivatives and structured products to gain synthetic exposure to digital assets. On the other, an expanding group of companies is treating bitcoin as a strategic reserve asset, adding it directly to balance sheets.
More consequential, however, may be the gradual entry of slow-moving capital pools such as pensions, endowments and foundations. These investors operate with long time horizons and extensive governance processes, meaning their allocations are deliberate but durable. Once approved, they tend to persist through market cycles.
Kuiper said early examples of endowment exposure are unlikely to remain isolated cases, suggesting that incremental allocations could compound into meaningful demand over time.
Wealth advisors as a quiet force
Perhaps the most underestimated driver, according to Fidelity, is the wealth-management channel. Registered investment advisors and private-wealth platforms collectively oversee trillions of dollars, yet crypto exposure has historically been difficult to implement due to operational friction and compliance hurdles.
That landscape is changing as access becomes simpler and better integrated into traditional advisory workflows. As those barriers fall, advisors may increasingly treat digital assets as a standard portfolio component rather than an exotic exception.
Looking ahead
Fidelity’s view is not that crypto’s future hinges on a single catalyst, but on cumulative integration. As infrastructure hardens, institutions commit and advisors gain easier access, digital assets may shift from episodic rallies to a more structurally embedded role in global finance. The result could be a market defined less by hype — and more by permanence.
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